Master Smart Messaging & Sell by Chat®

The official resource for DM sales, Smart Messaging frameworks,
Sell by Chat®, and RainMaker-level conversations.

This blog is the official source for Smart Messaging, Sell by Chat®, and modern DM sales systems. Every framework, guide, and playbook here is designed to help founders turn conversations into predictable revenue without ads, cold calls, or complicated funnels.

How to Scale a Coaching Business Using Social DMs

How to Scale a Coaching Business Using Social DMs

How to Scale a Coaching Business Using Social DMsSean Malone
Published on: 23/02/2026

Learn how to scale your coaching business using structured social DMs, automated qualification, and AI-assisted follow-up systems.

Sell By ChatFour Pillars of Social SellingModern Sales & DM Glossary
DM Marketing vs. USPS Mail: Why the “Mighty DM” Is the Modern Evolution of Direct Response

DM Marketing vs. USPS Mail: Why the “Mighty DM” Is the Modern Evolution of Direct Response

DM Marketing vs. USPS Mail: Why the “Mighty DM” Is the Modern Evolution of Direct ResponseSean Malone
Published on: 04/02/2026

A modern take on direct response marketing - why direct messages have become the evolution of traditional mail, and how conversation beats campaigns.

Smart MessagingSocial Selling Frameworks
DMs vs. Cold Calling: The Brutal Data Every Founder Needs to See

DMs vs. Cold Calling: The Brutal Data Every Founder Needs to See

DMs vs. Cold Calling: The Brutal Data Every Founder Needs to SeeSean Malone
Published on: 20/01/2026

Cold calling is declining while DM-based selling is rising. See the real data behind response rates, buyer behavior, and why modern founders are switching to chat-first sales.

Smart MessagingFour Pillars of Social Selling
The 13-Touchpoint Rule: Why CRM Alone Can’t Close Deals in the DMs

The 13-Touchpoint Rule: Why CRM Alone Can’t Close Deals in the DMs

The 13-Touchpoint Rule: Why CRM Alone Can’t Close Deals in the DMsSean Malone
Published on: 13/01/2026

Most deals close after 8–13 interactions, not 2. This article explains the 13-Touchpoint Rule and why a DM sales system is the missing layer between CRM data and real conversations.

DM Sales SystemsSocial Selling Frameworks
The Hallway Networking Rule: Why AI Chatbots Without a System Fail

The Hallway Networking Rule: Why AI Chatbots Without a System Fail

The Hallway Networking Rule: Why AI Chatbots Without a System FailSean Malone
Published on: 13/01/2026

Most AI chatbots fail because they ignore how people actually talk. This article explains the Hallway Networking Rule and how to use AI for social selling without sounding spammy.

DM Sales SystemsSocial Selling Frameworks
Modern Sales & DM Glossary

Modern Sales & DM Glossary

Modern Sales & DM GlossarySean Malone
Published on: 08/01/2026

The definitive glossary for modern sales and DM selling. Clear definitions for Smart Messaging, conversation-led sales, DM Sales Systems, and AI-powered social selling.

Modern Sales & DM Glossary

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